Business communication means system of exchanging business information,
results and performance within and outside of business with specific objectives.
It also consists set of activities like writing a business letter, report,
memo, filling , indexing such document, conducting meeting, seminar and
workshop, sharing a business result, performance, achievement, need and
problem. It is also related with practice of managing financial and economic activities
to achieve business objective through different qualities like speaking,
reading, writing and listening.
Business communication includes following importance:
It facilitates techniques for effective negotiation, discussion and
interaction with clients and customer.
It helps to increase communication skill of business member which
facilitates competitive strength.
It provides tips better management of work force diversity and
business in the global market.
It facilitates designing of business document and system of drafting
document to concern partner.
It also focuses mutual understanding, psychological satisfaction of
business member and exchange of experience among people.
Better management of day to day operation and achievement of goal.
Effective for managing team and group activities.
It provides a technique for settling business conflict and disputes.
Communicating at work
Communicating at work means exchanging work related information like
sharing need and problem, receiving instruction, orders and command, providing suggestion
and feedback and communicating in different situation while functioning day to
day task.
Success in new work:
Today business environment is characterized by globalization with
free flow of factor of production but especially of human resources. Organisation
hires employees from global market to meet their set of objectives. New work
environment means employees in the new job market, new employment conditions,
new job, new form of the management, new method, process and system, new
channel of communication and new people with different changes. To manage all
these changes and to adjust with them role of communication must be effective.
A manager can success in work who has developed communication skill i.e.
ability to read, write, speak and listen. Successful business manager must have
business communication skill like writing report, proposal, business notice,
memo and presentation of information. Managerial success depends on many
factors among them some factors cannot be controlled but there is only one
factor which can be controlled that is your communicating style.
There are so many factor than influence and affects business communication.
Some of the factors that change at work place are:
Heightened global
competition:
Nowadays all large, medium, small size and cottage industries are
planning to move and expand their business in the global market due to
development in tele-communication, information technology, transportation
system, global opportunities and due to saturation of local market. Doing
business in globalization means dealing with member of new language and new
cultural back ground for managing successful business in such emerging
marketing, feasibility, sensitivity and new knowledge are important parts which
can be learned through business communication.
Flattened management
hierarchy:
Flattened concept means fewer levels of management and with wider
span of control and short lines of communication. Tall and traditional
structure ignores employees’ participants and communication skills of follower
but flattened management demand that very employee be a skilled communicator
because it focuses participative management, collection of suggestion from
employees and decentralization of decision making process and for adjusting
with in flattened structure communication skill is important.
Thriving in the age of
knowledge:
Today’s economic growth is not only the result of factor of
production but it is the result of utilization of knowledge and application of
creativity. Knowledge is the main wealth with necessary command with
presentation. Every manager is engaged in mind analysing activities, conceptual
practices with e=interpretation of word, figure, symbol and other picture. but
most important skill of knowledge is ability to communicate.
Expanded team based
management
Team means collection of people with specific skill, which
facilitate synergic result, mutual understanding, team spirit, better output
and fulfilment of social need. Nowadays, companies are turning into team
performance than individual task and organisation. In the team, the members
interact and discuss among each other while sharing knowledge but all team
members do not share same knowledge, personal and educational background, same
behaviour and personality to cope with this problem companies prefer hiring communicating
expert to solve team problem and to develop interpersonal relation among
member.
Development in
communication technology:
Today’s work environment is directly related with online activities
and development of IT , computer, mobiles, and other developments have changed
the process of communication . we exchange information through voice mail, email.,
fax and other software. Meeting can be managed and conducted through
tele-conference and video conference. Every business man likes to present
report and proposal by using sophisticated software. So, one can get success at
work if one is able to use development of IT.
New work environment:
This concept means hoteling and hot desking. In hoteling, there is
no personal offices space and personal desk with chamber of member so all
activities are managed in the market. In hot desking, there is personal office space,
well maintained and equipped chamber, personal desk and table. Hotelling
includes problems like nature and attitude of a client, psychological and
behavioural differences. Similarly hot desking includes problems like tight
rules and regulations, cost reduction, pressure of shareholder, stress from
superior and subordinates. To solve all above problem and to manage stress and
emotion in the work environment, communication skill is essential.
Work force diversity:
Diversity in the work place means employees from separate cultural background,
language, religion and ethnical group in the same work place. To manage work
force diversity, knowledge about cultural references religious principles,
tradition, flexibility and sensitivity are essential which can be learned
through business communication.
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